Design Challenge: A Brand Refresh for Product Club
Product Club had a loyal following for their professional hair color accessories, but their brand image was growing dated as new competitors are continually arriving to step up the styling game. It was time to infuse some new energy into the brand.
The Product Club logotype was updated with streamlined letterforms and the introduction of a logomark for use across digital platforms. The mark animates, growing out of a circle and rippling into place, creating a digital logo “signature”.
The concept of empowerment and full self-acceptance is the overriding attitude. “Fierce Hair” prevails.
The color palette moved to a more elegant combination of black and white with the brand’s signature golden yellow as an accent. Black & White photography allows the texture and play of light on healthy hair to stand out. With a new visual language, Product Club helps to support their customers to “Elevate their Craft”.
