Design Challenge: Mineralgia - science, spa, and sea - create a soothing brand experience.

The logo is meant to visualize soothing and alignment. Brand elements include packaging, website, tradeshow graphics, retailer pitch deck, sales apparel and Social Media visuals.

view website: mineralgia.com

A soothing cool glow with a symbolic spine of aligned crystals, a nod to the salts from which the formula is derived and the heritage of the chiropractor who created it.