I See Ideas was asked to create a logo for Picchiotti's new Xpandable line of fine jewelry. It seeks to convey craftsmanship, technology and the feeling of expansion while living together with the Picchiotti word mark. Then an ad campaign was designed as well as tradeshow posters and online communications.
When Picchiotti turned 50, I See Ideas was there to help launch the event with a luxury letterpress invitation to a celebratory dinner. Then to hand out to the press we created a square fold-out press kit holding a USB card with all of the press images and elements. The whole event was superbly received and the articles and accolades keep coming in.