Alexander Gentil is a sound engineer and DJ making his mark in the electronic music scene. His label Errant is based on the concept of straying from the expected beats and going on an exploration of sound. I see ideas created a logo that uses it forms to illustrate this principle by bringing it to life. The vertical strokes of the letter forms carve out the beat and then stray, filling in the logo in the space remaining. A visual symbolism for where music can go.