For nearly five decades the House of Assael has been synonymous with magnificence, procuring the most sought after pearls in the world. I See Ideas helped work to bring this legacy of Magnificence into a full marketing strategy, including advertising campaigns, website, blog, social media, printed sales materials, trade show graphics, videos and internal company correspondence.  

Albir Arazi looked to I see ideas to create a logo for his family run luxury eternity ring business. The logomark that was produced consists of the letter A creating a monogram that forms the shape of their proprietary "A" shaped diamond setting, the hallmark of their rings. It also ideally resembles a star or diamond which is symbolic of the Arazi heritage.

The Eternity message continues with packaging, a dove gray color palette, visual identity, displays, stationery, website, catalogs and advertising. All works together to communicate the Arazi Eternity high value standards in the blink of an eternity. 

I See Ideas was asked to create a logo for Picchiotti's new Xpandable line of fine jewelry. It seeks to convey craftsmanship, technology and the feeling of expansion while living together with the Picchiotti word mark. Then an ad campaign was designed as well as tradeshow posters and online communications. 

When Picchiotti turned 50, I See Ideas was there to help launch the event with a luxury letterpress invitation to a celebratory dinner. Then to hand out to the press we created a square fold-out press kit holding a USB card with all of the press images and elements. The whole event was superbly received and the articles and accolades keep coming in.

Dorfman Jewelers was due for a facelift. The old traditional facade and interior no longer resonated with a hip-minded affluent audience. I see ideas worked with Dorfman to create a visual brand presence that conveyed what was going on inside the store. With a new website, launch materials, invitations and in-case components, Dorfman was applauded for their new brand look.

Iuveni looked to I See Ideas to help create a brand look and message for a breakthrough product that allows stylists to color and curl hair in the same process. Something that would normally be too damaging for hair. A "Happy" logo, color palette packaging, web design and program to launch to stylists to become brand ambassadors brings Iuveni to the public.

Connoisseurs Product's red jar of jewelry cleaner has become an iconic staple of a good house keeper’s arsenal of products. But as the world’s awareness is changing, so are their consumers. Fresh, new, non-toxic formulations and sonic cleaners that take cues from the beauty industry call for new communications and methods. I see ideas helped every step of the way from designing patented products, packaging them to convey the clean new messages, and revamping the Connoisseurs marketing plan, moving from purely print advertising to a digitally integrated offering via a website, blog and graphic support across all social media channels. 

This is where we truly "see ideas". Working with L'Oréal Packaging Innovations group, we help them realize possible futures for products and packaging by creating dynamic presentations. We design product shapes and create 3d renderings, explore product features and envision them living as the powerful brands in the L'Oréal portfolio.

When stylist Angelo Rizza decided to open his signature salon in New York's trendy West Village, he enlisted I See Ideas to oversee every detail of the salon's visual presence. From the swirling classical hair-like logo, website, salon menus to the interior space and fixtures, a sleek, yet tasteful backdrop was created.

And then came the drama, window displays that rotate through the seasons, that use humor, fashion, beauty and sassiness to entertain in one of New York’s cleverest neighborhoods. 

Mirabella Beauty is all about being true to you, no imitations, both from a standpoint of self expression and product ingredients. I see ideas has helped grow the brand with a foundational architecture that allows for changability and playfulness that is on trend. Promotional visuals encompass packaging, component design, unit displays and full brand support. 

Manhattan Kayak Company has been located on New York City's Hudson river for a decade. With a new location in a key spot on the waterfront and a new craze, stand up paddleboarding or SUP in the water sports vernacular, it was time for a identity overhaul. I See Ideas created a new logo mark based on a play of wave and sun and human and paddle, the ingredients for MKC - the company's nickname for years. An environmental graphic system was used to navigate the new space as well as a line of sportswear for the company gift store. 

Nourishing Root came to I See Ideas looking for a logo design. We created a mark that emanates with vitality and life-force and then built a brand look for their website and blog, business cards and product line looks. 

We are not kidding, the client was a French teacher that wanted to create a startup online couture lingerie store. I see ideas saw the name almost instantly "L'Ecole nuit" or "night school". She agreed and then i see ideas crafted a logo mark, website template, gift cards, packaging, stationery and selling materials.  

When Scrub Bugs came to i see ideas to launch their new product concept, they wanted to make something both effective for a child's well being and fun and engaging enough to create good habits. I see ideas envisioned a cute logo, packaging, consulted on product design and color pallettes, website, and trade show sales materials. I see ideas designed a successful KickStarter communications program as well as a social media brand story. 

Alexander Gentil is a sound engineer and DJ making his mark in the electronic music scene. His label Errant is based on the concept of straying from the expected beats and going on an exploration of sound. I see ideas created a logo that uses it forms to illustrate this principle by bringing it to life. The vertical strokes of the letter forms carve out the beat and then stray, filling in the logo in the space remaining. A visual symbolism for where music can go.