Albir Arazi looked to I see ideas to create a logo for his family run luxury eternity ring business. The logomark that was produced consists of the letter A creating a monogram that forms the shape of their proprietary "A" shaped diamond setting, the hallmark of their rings. It also ideally resembles a star or diamond which is symbolic of the Arazi heritage.
The Eternity message continues with packaging, a dove gray color palette, visual identity, displays, stationery, website, catalogs and advertising. All works together to communicate the Arazi Eternity high value standards in the blink of an eternity.